Woolite® Introduces the New Rug Stick®
Revolutionary Way to Quickly Deep Clean Rugs and Carpet in High-Traffic Areas
GRAND RAPIDS, Mich., March 17, 2008 – Rugs and high-traffic carpeted areas won’t stand a chance against the targeted power of a new Woolite product from BISSELL Homecare, Inc. Their newest innovation in deep cleaning is the Woolite Rug Stick. Consumers are looking for more convenient, quicker and easier methods to clean high-traffic areas and Woolite gives them the solution.
The Rug Stick is a revolutionary system that enables consumers to get a quick deep clean with little effort. When used with the improved Woolite Heavy Traffic® Foam with Scotchgard™ protector, the Rug Stick injects deep-cleaning foam at the base of the carpet fiber, pushing dirt to the surface for easy removal. It’s ideal for tough-to-clean area rugs; high-traffic areas such as entryways, hallways and stairs; pet areas prone to dirt and whole-room cleaning.
To use, easily pop in one of the quick-drying Woolite foam cleaners for a thorough deep clean and brush foam into carpet. Let dry; then vacuum.
“At BISSELL we constantly look for ways to make cleaning convenient, quick and easy,” says Jim Krzeminski, BISSELL’s executive vice president of product development, sales and marketing. “The Woolite Rug Stick fits easily into consumers’ lives by working quickly to remove stubborn soils and stains so they can rest assured their home is clean and they are free to move on to more important things.”
The Woolite Rug Stick is available at mass and grocery retailers nationwide for $12.99. Visit www.woolitecarpet.com for stores in your area.
About BISSELL Homecare, Inc.
A 131-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States.
Woolite® is a trademark of Reckitt Benckiser licensed to BISSELL Homecare, Inc.
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