BISSELL’s Woolite pod™ Wins Good Housekeeping “Good Buy Award”
Hand-held Carpet and Upholstery Cleaner Touted as One of the Best New Household Products
GRAND RAPIDS, December 14, 2006 – Good Housekeeping announced BISSELL’s Woolite pod™ as one of the best new household products of 2007 at its 12th annual "Good Buy Awards" ceremony. The winning products, highlighted for their innovation, performance and value, were recognized by Good Housekeeping Editor-in-Chief Rosemary Ellis in New York.
"We are proud to have the Woolite pod™ selected by the Good Housekeeping Research Institute as a 'Good Buy Award' winner," said Jim Krzeminski, BISSELL’s executive vice president of product development, sales and marketing. "We are excited to win accolades from one of the most trusted sources of consumer information in the marketplace and look forward to continuing to create more innovative and consumer-driven cleaning products."
The Woolite pod™ is a small, hand-held carpet and upholstery cleaning tool that uses an oxygen-activated formula to remove tough spots and stains like red wine, coffee, cola and pet messes. It was chosen as one of nine "Good Buy Award" winners out of roughly 2,000 entries.
"There are so many products out there to choose from that we feel consumers need a filter, and that’s what the 'Good Buy Awards' are all about," said Ellis. "This year’s winners are both creative and inventive, and are designed to ease the chores and tasks that face all of us daily."
The Good Housekeeping Research Institute selected the award winners based on their ingenuity, value and exceptional performance. Each product selected for a "Good Buy Award" was required to meet the following criteria:
- Satisfy a well-established household need
- Be innovative in technology or design
- Be affordable to consumers
- Perform well in Good Housekeeping Research Institute evaluations
"Our honorees have to fulfill two needs: They have to be both cleverly designed and useful in solving consumer problems," said John Kupsch, Technical Director, Good Housekeeping Research Institute. "After many hours of testing and evaluation, these are truly the best of the best and we’re pleased to welcome them to the winner’s circle."
The "Good Buy Award" winners will appear in the January 2007 issue of Good Housekeeping, on newsstands December 12, 2006.
About Good Housekeeping
Founded in 1885, Good Housekeeping reaches 25 million readers a month. The Good Housekeeping Research Institute is the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 for the purpose of improving the lives of consumers and their families through education and product evaluation, the Good Housekeeping Research Institute continues in this key role today. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the famous Good Housekeeping Seal, which is the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions.
Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with a total of 18 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
About BISSELL Homecare, Inc.
A 130-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor care innovator and international manufacturer of home cleaning products, including sweepers, vacuums, deep cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh oldest privately held manufacturing company in the United States.
Woolite is a trademark of Reckitt Benckiser licensed to BISSELL Homecare, Inc.
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